As one of the most downloaded apps in the world, TikTok is the leading destination for short-form mobile video. Their mission? To inspire and enrich people's lives by offering a home for creative expression.
In today's digital age, it's not uncommon for a song or artist to gain widespread popularity overnight, thanks to the power of social media platforms like TikTok. If you're a musician and your track goes viral on TikTok, it can be an exciting and overwhelming experience. In this blog, we'll outline a few key steps you should take to make the most of this opportunity and protect your interests. So, if you're a musician and your track goes viral on TikTok, follow these tips to capitalize on the exposure and stay true to your art.
What is TikTok exactly?
TikTok is a popular social media platform that allows users to upload 15-second videos and set them to music from a diverse library. The app also has features like genre playlists and "Hashtag Challenges" that encourage users to be creative with music and engage with trending topics. These discovery features have made TikTok a popular platform for artists, and it's great to see them getting exposure on the app.
However, like any widely used platform, there are bound to be some issues with TikTok. One problem we've noticed is that some users upload content from record labels and artists without proper copyrights or metadata, which can lead to missing royalties for the original creators. To help with this, Symphonic provides legal and properly credited material for TikTok users to use on their profiles. However, it's worth noting that the platform enables any user to take music and upload it to TikTok.
If your track goes viral on TikTok, there are a few things you should consider doing:
Monitor and manage your online presence: Ensure you have a strong social media presence to engage with your fans and respond to inquiries or comments. It would be best to consider setting up a website or landing page to provide more information about you and your music.
Protect your Copyright: If your track goes viral on TikTok, people will likely use it in their videos without your permission. Register your copyright and use tools like YouTube's Content ID system to protect your rights and ensure you are fairly compensated for using your music.
Capitalize on the exposure: If your track goes viral on TikTok, you can gain new fans and increase your visibility. Consider releasing a new single or album, booking shows or tours, or partnering with brands or sponsors to take advantage of the exposure.
Stay authentic and genuine to your art: Taking advantage of the opportunities that come with going viral is vital to stay true to your artistic vision and not compromising your values or authenticity to chase success.
In conclusion, TikTok is a popular social media platform allowing users to upload and share videos set to music. While the app has proven to be an excellent way for artists to gain exposure and reach new audiences, it's essential to be aware of copyright issues and ensure that proper credits and royalties are given to original creators. Symphonic offers a solution to help with this by providing legal and properly credited material for TikTok users. Still, it's worth noting that the platform itself enables any user to take music and upload it.
If you have not read the blog about Copyright, then be sure to read it and if you have any questions, don't hesitate to contact us or leave your questions in the comment section, and we will answer you ASAP.
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